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SC Cambuur extends partnership with Pelly until 2029/30
SC Cambuur has extended its partnership with Pelly for three years, upgrading from a single-feature deployment to full platform access across the club. The Dutch side has been with us since early on in our journey, and we’re delighted that, having initially adopted Pelly exclusively to support recruitment, they’ve now decided to roll the platform out across wider club operations, including in the academy and first team. We're proud to continue building with Ruben de Jong and
Pelly
2 min read
Built in Wales, for the Welsh game: the FAW and Pelly partner to bring every JD Cymru Premier club onto one platform
From the 2026/27 season, all 16 JD Cymru Premier clubs will have access to Pelly to manage their internal operations and recruitment. Anglesey, 19th June 2026 – Pelly has agreed a multi-year strategic partnership with the Football Association of Wales. From the start of the 2026/27 season, every club in the JD Cymru Premier will have access to the Pelly platform. The partnership comes as the JD Cymru Premier prepares to expand from 12 to 16 teams in 2026/27 – the most signif
Pelly
2 min read
Pelly announces partnership with Motherwell FC
Pelly is pleased to announce a new three-year agreement with Motherwell FC ahead of the 2026/27 season. As Motherwell's official Club Management Platform provider, Pelly will be implemented across the club's football operations, including its academy and women's team. The agreement comes as Motherwell prepare for a European campaign, having finished fourth in the 2025/26 Scottish Premiership and qualified for the second qualifying round of the UEFA Conference League. Motherwe
Pelly
2 min read
Pelly announced as Official Innovation Partner of the U19 EURO in Wales
We are proud to announce that Pelly is the Official Innovation Partner of the 2026 UEFA European Under-19 Championship final tournament in Wales.
Pelly
2 min read
Pelly closes follow-on investment round
Twelve months ago, Pelly closed its first investment round. At that point, we had conviction, a clear understanding of the problem we wanted to solve, and a belief that football clubs deserved better tools to run their operations. What we didn't yet have was a working platform in the hands of clubs. Today, we've closed a further funding round, taking our total capital raised to £775,000 (just over $1 million), almost entirely from existing investors who have chosen to increa
Pelly
2 min read
Pelly announces partnership with SC Cambuur
Pelly has signed an agreement with SC Cambuur after a year of close collaboration. The Dutch club played a key role in shaping Pelly from MVP to a fully operational platform, and the partnership will now support Cambuur’s football operations as they pursue their long-term ambitions.
Pelly
2 min read
Pelly announces partnership with Gradient Sports to enhance club performance insights
Gradient Sports' industry-leading physical metrics now available directly within Pelly platform We're excited to officially announce our partnership with Gradient Sports. Gradient Sports' industry-leading physical performance data covers over 50 of the world’s top competitions. They deliver exceptional accuracy and reliability across 23 physical metrics, providing clubs with the most precise data available for player evaluation – helping them gain a competitive edge through d
Pelly
2 min read
When Nothing Carries Over
There’s something quietly devastating about watching a club start from scratch, when it didn’t need to. Not because of crisis. Just because someone left. The shortlist? In a folder no one can open. The notes? Scattered between WhatsApp and memory. The injury history? With the physio who no longer works there. The reasoning behind a deal? Gone with the person who made it. It happens more than people realise. Not out of negligence - but because most clubs aren’t set up to retai
Iwan Pritchard
2 min read
Football's Smartest People Are Doing the Wrong Job
At Pelly, we listen closely to the people inside clubs who make things work - often without much fanfare. People who aren’t on stage at conferences. People building the connective tissue that most clubs rely on - but barely notice until it breaks. Recently, we spoke to someone who’s done just that. Not once - but across multiple teams within the same football group. They weren’t hired to build infrastructure. They were hired to support recruitment. But when the tools didn’t e
Pelly
2 min read
When a Club Builds from Scratch.
At Pelly, we spend most of our time listening. To Sporting Directors. To performance staff. To analysts, operations leads, and the people who keep football clubs running. Every conversation shapes what we build next. Recently, we had the chance to speak with a leading European club in the process of developing their own internal data hub. They weren't looking to purchase a system - they were building one themselves. But the discussion that followed wasn't transactional. It wa
Pelly
3 min read
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