There’s something quietly devastating about watching a club start from scratch, when it didn’t need to. Not because of crisis. Just because someone left. The shortlist? In a folder no one can open. The notes? Scattered between WhatsApp and memory. The injury history? With the physio who no longer works there. The reasoning behind a deal? Gone with the person who made it. It happens more than people realise. Not out of negligence - but because most clubs aren’t set up to retai

At Pelly, we listen closely to the people inside clubs who make things work - often without much fanfare. People who aren’t on stage at conferences. People building the connective tissue that most clubs rely on - but barely notice until it breaks. Recently, we spoke to someone who’s done just that. Not once - but across multiple teams within the same football group. They weren’t hired to build infrastructure. They were hired to support recruitment. But when the tools didn’t e

At Pelly, we spend most of our time listening. To Sporting Directors. To performance staff. To analysts, operations leads, and the people who keep football clubs running. Every conversation shapes what we build next. Recently, we had the chance to speak with a leading European club in the process of developing their own internal data hub. They weren't looking to purchase a system - they were building one themselves. But the discussion that followed wasn't transactional. It wa

We founded Pelly with the mission to redefine how sports organisations manage their operations and make decisions. With our platform, we're empowering clubs to transform their operations and stay ahead in a highly competitive industry. Now, we're taking a major step forward. We're excited to announce that Pelly has raised pre-seed funding, led by a syndicate of angel investors, and part-matched by the Development Bank of Wales' Angel Co-Fund. This funding will accelerate our