Pelly announces partnership with SC Cambuur

Pelly is pleased to announce a new agreement with SC Cambuur, one of the Netherlands' most respected clubs and a team currently competing at the top end of the Eerste Divisie.

This partnership marks the culmination of a year-long working relationship. Over the past 12 months, Cambuur have played a significant role in shaping Pelly's evolution - from an early concept, into a fully operational platform now being deployed across professional football clubs.

A collaboration that started early.

SC Cambuur were among the first clubs to see Pellly in its formative stages. Through regular conversations, testing sessions, and honest feedback, the club helped influence key aspect of our product direction. Their insights has been invaluable in ensuring the platform meets the practical, day-to-day needs of football departments.

Following a year of close collaboration, the club has now formalised the relationship, adopting Pelly across its football operations.

Shared ambition

Both organisations are aligned in their belief that competitive progress comes from clarity, structure, and the ability to make informed decisions quickly. Cambuur’s ambition to build for the future matches our own desire to support clubs with tools that bring order to complex environments.

“This is an exciting moment for us to finally announce our official partnership. SC Cambuur are one of several clubs that have played a big part in bringing our platform to life. We're delighted that they have now committed to us, and we look forward to helping them reach their ambitious goals.” - Iwan Pritchard, CEO at Pelly

“We have big ambitions for taking this club to the next level in the near future. To do that, we need to make smart, strategic decisions across every layer of the club. I'm convinced that Pelly is the perfect tool to help us get there.” - Ruben de Jong, Head of Scouting at SC Cambuur

Looking ahead

As the season progresses, Pelly will continue working closely with SC Cambuur to support their internal processes and provide the clarity and structure needed to make confident, well-informed decisions.

We are grateful for the trust the club has placed in us and look forward to contributing to their journey in the years ahead.

Hup Cambuur.