Pelly announces partnership with Motherwell FC

Pelly is pleased to announce a new three-year agreement with Motherwell FC ahead of the 2026/27 season.

As Motherwell's official Club Management Platform provider, Pelly will be implemented across the club's football operations, including its academy and women's team. The agreement comes as Motherwell prepare for a European campaign, having finished fourth in the 2025/26 Scottish Premiership and qualified for the second qualifying round of the UEFA Conference League.

Motherwell were the very first club to reach out and enquire about Pelly. Through regular contact with the club's Head of Football, Nick Daws, and Academy Director, David Clarkson, we have been able to properly understand how the club operates, the biggest operational challenges they face, and where Pelly can best support them.

“The use of data in football is now commonplace, but more importantly remaining at the forefront of innovation and new technology is part of our strategic approach. Collaborating with the team at Pelly not only aligns with that approach, but also reflects the type of people we want to work with at Motherwell FC. As we continue investing in our academy and women’s team, having one place to bring our operations together will help us work faster and make more confident decisions across the board.” - Nick Daws, Head of Football at Motherwell FC. 

“Nick and the team at Motherwell were one of the first clubs to express interest in Pelly and how it can improve operations. We’re delighted to finally have them on board and look forward to working with them in the season ahead.” - Iwan Pritchard, CEO at Pelly.

We are grateful for the trust Motherwell has placed in us and look forward to working with them in the season ahead.

Want to see how Pelly can help your club? Book a demo here or reach us at: tomos@pelly.pro.