SC Cambuur extends partnership with Pelly until 2029/30

SC Cambuur has extended its partnership with Pelly for three years, upgrading from a single-feature deployment to full platform access across the club.

The Dutch side has been with us since early on in our journey, and we’re delighted that, having initially adopted Pelly exclusively to support recruitment, they’ve now decided to roll the platform out across wider club operations, including in the academy and first team.

We're proud to continue building with Ruben de Jong and the rest of the team at SC Cambuur as they prepare for their Eredivisie return in the upcoming season.

“SC Cambuur first adopted Pelly for a more streamlined scouting workflow. We are delighted that, after using the platform throughout the 2025/26 season, they’ve now seen the value it can provide across all departments and club operations.” - Iwan Pritchard, CEO of Pelly

“Within scouting and recruitment, high-quality data and smart tools are becoming increasingly important. Pelly helps us quickly turn information into clear insights and supports us in making well-informed decisions. We are therefore very happy to continue our partnership and look forward to building on our collaboration and integrating Pelly even further into our daily workflow.” - Ruben de Jong, head of recruitment at SC Cambuur

About Pelly

Pelly is a football operations platform that brings a club’s data and day-to-day workflows into one place. Rather than replacing the tools clubs already use, it connects them – pulling together recruitment, contracts, compliance, squad management, and performance data so decision makers can see everything in one platform.

Founded in 2023 and based in Anglesey, Wales, Pelly was named Global Startup of the Year at the Wales StartUp Awards in June 2025. Pelly is partnered with clubs across Europe, including Motherwell FC (Scottish Premiership) and SC Cambuur (Eredivisie). Pelly is also the Official Innovation Partner of the 2026 UEFA European Under-19 Championship, hosted in Wales this summer.

Learn more about Pelly: http://bit.ly/4wO7WHh